In spite of poverty, approximately 80% of Pakistanis watch television regularly, and electronic media has a powerful influence on public opinion.
But English and even Arabic programming can do little to reach Pakistanis. Urdu is the national language of Pakistan and understood by most of its 190 million inhabitants. A similar number of Urdu speakers live in northern India, and millions more are scattered throughout the Middle East, Europe, North America, and Australia.
Since November 2013, Life for Pakistan has been using television to bring Good News to Pakistan’s millions in the Urdu language. In 2014 alone we produced over 200 episodes of original Urdu Christian programs. With the addition of Urdu Christian programming from other sources, we are broadcasting 24 hours a day on Pakistan’s national satellite channel.
Zindagi TV satellite is broadcast on PakSat, which covers Pakistan, India, Afghanistan, Iran, Bangladesh, Saudi Arabia, Persian Gulf (UAE, Kuwait, Bahrain, Oman, Qatar, Yemen) and East Africa. It can also be viewed by millions of subscribers in North America on the Jadoo network.